Case Study 01
Create an experience with high consideration to the business goals (increasing acquisition and retention with new Family Accounts feature), while keeping users needs at the forefront.
The interface had to be intuitive, and clean without minimizing the feature too much.
Discoverability was very important. With 12 possible accounts under one identity, the interface could easily get crowded and confusing.
I worked with the CEO directly to understand the business needs and his overall vision.
Super low (good ole' pencil and paper), and low fidelity wireframes were next, sharing with members of the leadership team throughout the process.
Once the requirements were locked, wireframes were reviewed with engineering to scope the project and routed to the issuing bank partner for legal approvals.
PUTTING THE POLISH ON
With wireframes in good shape, additional UI and visual design exploration began.
Visual designs then route internally with key stakeholders, compliance, etc. and eventually make their way into the engineering queue to get sized for individual sprints.
The process is an iterative one, with the final vision of the feature slowing coming to life.
Role: Director, Product & User Experience
Responsibilities: Product Roadmap, Content Strategy, Experience Design, Interaction Design, Visual Design