Case Study 03
Create a co-branded experience bridging the gap between digital and retail.
The user would begin the flow from a logged in state within PayPal's interface. They would then get passed to Green Dot's parallel site and finish the process, in-person, at a retailer.
The interface had to be intuitive, and simple, while solving for a fairly complex flow.
Making sure there were no dead ends was essential. To achieve this, we utilized triggered email confirmations and reminders, as well as, a concise interface.
I worked with the VP of product for the network team, as well as, marketing stakeholders to understand the network limitations and co-branding expectations.
We worked out the details of the requirements during the wireframing phase. There were several risk and security factors to consider, and seeing it on paper helped the risk team get a better understanding of the options. As a result, the wireframing phase was the largest chunk of the project.
Once the requirements were locked, wireframes were reviewed with engineering to scope the project and routed to internal compliance and legal for approvals.
A couple of quick visual directions were explored, but ultimately, the design phase was a simple one, as PayPal’s brand guides were to be followed, not leaving for much interpretation.
Visual designs then route internally with key stakeholders, compliance, etc. and eventually to PayPal for final approvals.
Done and done.
Role: Director, User Experience & Design
Responsibilities: Experience Design, Interaction Design, Visual Design, Content Strategy