Case Study 02 - IN PROGRESS
Optimize the current Search experience to improve discoverability and intuitiveness while integrating geolocation.
We’re also transitioning the site to a new look & feel, and still establishing UI patterns like filters for responsive web design.
I worked with one of our design partners DesignMap to do the preliminary explorations including one round of usability testing. We partnered with DesignMap for a limited engagement on this project, so after they wrapped up their contribution, I began to further dissect the work we had done together.
There were several things that I didn’t feel we had quite nailed, so I decided to go back to the basics, do additional research and attempt to rethink the experience from an another perspective.
During our earlier work, we had been very confined by the technical limitations of our current search engine and taxonomy. Our solution was driven by legacy expectations and opinions, and I had felt we compromised too much in our approach. Plus, we were introducing geolocation as an enhancement, and I felt that if we incorporated that differently, we could streamline the experience.
I continued to do additional research on filtering, geolocation and search in general. I looked at what others were doing, best practices… the usual.
Sources of inspiration, intel and more: Dribble, Nelson Norman Group, Macys.com and, of course, the world wide web overall ;)
I’ve started to sketch out some questions and ideas to see if I can get more clarity.
I’m wireframing out the filtering approach(s) on mobile first, and planning on taking that to Product for some new working sessions (and negotiations).
I’ve also begun exploring some hi-fi comps (visual designs) to see what’s starting to shape up there.
Role: Sr. Mgr., Experience Design & Principal UX Designer
Responsibilities: Experience Design, Interaction Design & Visual Design