Card has a niche within the prepaid industry with the offering of over 3,000 custom card designs, from hollywood legends to sports teams.
As Director, Product and User Experience, one of my goals is to leverage that niche and guarantee it's discoverability, improving acquisition.
Acquisition is only half the battle, once acquired we need to improve retention and lifespan.
Here are some examples of explorations for various initiatives.
Role: Director, Product & User Experience
Responsibilities: Product Roadmap, Content Strategy, Product Design, Experience Design, Interaction Design, Visual Design